Give a man a fish and you feed him for a day.

Teach a man to fish and you feed him for a lifetime.

kleef&CO is an independent strategy advisory founded in Hong Kong in 2010. We focus on strategic business advice on growth, operations, team development, project management and internationalisation including market entry strategies into Europe for companies based in Asia as well as European companies into Asian markets. Our expertise is based on decades of successful experience in status quo assessment, strategy development, hands-on implementation and operating in these markets long term.

Our vision is ‘sustainable growth’ both in terms of business success as well as operating towards a zero carbon economy.

Our mission is ‘to build business for the future‘ so that future generations can continue to enjoy our invaluable planet as business still seems to be the fastest moving, most adaptable driver of change in today’s society.

Our key values are trust, mutual respect, integrity, honesty, transparency, loyalty and dependability combined with an unwavering enthusiasm for and optimism in what we do.

kleef&CO place great importance on client relationships and pride ourselves on maintaining long-term successful relationships. We believe that relationships are the key to success in any human endeavour be it in a business environment, policy making or charitable organisations.

The huge majority of our clients have a purpose for their business either in the environmental clean-tech sector or based on social impact where we can align our value based approach to life and to business.

Feel free to reach out and we can explore together how we might be able to help.


As part of our giving back activities, we founded an Internet startup for the green B2B community in Asia which Hong Kong Business Magazine featured as one of the Top 10 Startups in 2012, project managed & opened a new first of its kind school in Hong Kong, Forest House, and more recently conceived & established a charitable organisation uder German tax law to accelerate Carbon Capture Usage Storage (CCUS) technologies in Europe, The Carbon Roundtable e.V.